Tuesday, 5 March 2019

Why you should have product video and product animation?

Videos have been always an important part of marketing. It was known as advertisement or Television commercials which we watch on television. However, it was expensive matter creating or producing advertisements. Concept development, locations, artist, Music etc charges heck from the clients. Good quality advertisement roughly cost between 10 lac. to 50 lac. And broadcasting them on prime time on television is more expensive. With online platforms now having a business video is the must for business. As you can share it without any charges and you can reach out directly to your targeted clients.

Especially manufacturing firms need to showcase their product, its benefits, features, and uses. As product video marketing attracts more customers and it is an effective means to engage the prospect. With e-commerce websites and online payment getaways, many production firms started selling their product online.
And to take advantage of it, it is necessary that companies have product animation videos. So they can display it online. 3D animated videos have a huge impact on customers than live shoot videos.
Let’s see a few types of Product videos
–       Product demo video
–       Product teaser video
–       Product overview videos
–       Product launch video
As discussed earlier Product video for marketing is must to have. Before buying product customer likes to know it’s features and benefits rather than still image a video is more engaging as it gives a clear idea about it’s look and feel.

What is Product Video?

It is video focusing and demonstrating the benefits of the product. Service Industries knows the important of explainer or motion graphic videos however, now a day’s product manufacturer started producing product demo videos. These videos are also known as Product explainer video as it highlights everything about the product.
Videos of 3D Products are the best option available for product videos as in 3D we can highlight products interior as well as exterior. Atelier is a video animation company and we make sure our animated product videos just not talk about features of the product but we highlight how the product helps to solve target audiences issues. Animated product video has a creative engaging story that explains the impact of the product in real life.
Best Product videos can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.

Why have product Animation?

As the name suggests this video has a special goal to explain companies’ product. Let’s talk about service provider companies they don’t have any product to showcase however, their services can be explained in this video.
Companies like Microsoft have product videos for every service they provide right from document management services to the CRM platform.
When it comes to manufactures product demo videos or animated product videos are a basic need for marketing. Animated video shows 360-degree product views. So the client can see an overall look and feel of the product. Its product is complex exploded view of the product makes it easy to understand.  In the 3D animated video, we can show a cut section of the product so the client can get assured of the quality of your product. At atellier we create photo-realistic 3D animated product videos.
Companies like Apple are creating product animation videos and using it as an advertisement as well.
At atellier we create animated product video or product demo video for our clients across the globe.  We have expertise in creating 2D or 3D animated product videos.

Shall we opt for product video or screencast Video?
A screencast is typically a real-time recording of an individual’s actions as they browse the Web or works on a computer. Most of the time, a screencast is dry and un-engaging for viewers. Hence it cannot be a solution or alternative for animated product videos. However, screencast provides great assistance for current customers.

Now the valid question is what shall a company opt for 2D or 3D animation?

No doubt 3D animated videos are looking more attractive and realistic and it cost little more compared to 2D. So budget plays an important role when it comes to choosing between 2D or 3D animation. Let us see few Best product videos created by atellier studios.

Industrial product animation.

Industrial products are always complex to explain with brochures. Our client is a manufacturer of oil engines wanted to showcase their product in a different way. An objective of a video was It should be engaging and it should show its internal working. While showing product engineering of the product was supposed to be a highlight. That was exactly we did in this project.

This product promotion video was used for sales peach and attract more client in one of their international trade shows.

Berg & Schmidt

Berg & Schmidt is an International brand present more than 50 countries. They are leading brand in the manufacturing of poultry products and animal nutrient supplements. They wanted to make product videos. Their customers were right from poultry owners to a farmer so we need to make sure we target both the sections that are B2B and B2C. And decided to create a single video with multiple languages as India we have lot many regional languages and especially farmers do prefer that. Right from writing script to final output everything was done in-house.

Exploded View

An exploded view is a must when it comes to showing inner engineering of the product. Before starting working on this product promotion video we had a limit for video length and another task is to highlight internal engineering as the entire highlighting point would be the quality of a product.

With 15-sec product promo we nailed the customer’s needs.

Electronic Product

When you are selling the product online your product video should look realistic so customers can get a look and feel of the product. While working on this project quality of the video was really important and we achieved photorealistic visualization for this project.

Garda Fertilizer

Garda fertilizers are Mumbai based Fertilization Company and they wanted a product video for their fertilizers. In this project, we delivered an explainer video with product demo.

Consumers and Online Video

 Does your consumer trust in online videos? Let’s see what experts have to say.
The online video stats show that they love it. Hubspot’s research shows that 45% of people watch an hour or more of video per day.
 Google adds that 40% of millennials trust YouTube for content, and 60% say videos they’ve watched have changed their perception.
Nowadays before buying a product everyone like to check it’s review and videos that how end consumer will use it?
So why to weight call us today to know free quotation for your requirements.
 Source - http://atellier.in/product-video/

Friday, 15 February 2019

Corporate Video Production Company - Atellier Studios

Create an engaging corporate film.

With digitalization, companies can reach to their end customers directly. Hence, companies should have versatile and engaging content. With all these facts in mind, Video or films has been an essential part of the marketing strategies these days. With time video production services has been evolved slowly. At atelier studios, we provide many services As video production company like motion graphic Video, Whiteboard animation, 3D animated videos, 2D animated videos, and corporate video. All these videos have a special purpose to satisfy.
The customer of today loves to be informed. They need to know what are they buying and from whom? Corporate films or company story video is a perfect solution for them. With the new globalization area, corporate video production has changed drastically.
Today’s customers are more aware and wise. They like to have more information about the product or services they are buying. However, Lengthy information is outdated today. Business should have witty and engaging videos to grab the customer’s attention.
Corporate Video communication can be very effective for medium or small size business, as it allows it gives you the opportunity to explain the benefits of your product without commercial constraints.
Corporate films talk about company history, It’s beliefs and values. It explores companies’ culture and practices. Helping business to build trust and channelizing customers towards sales.

What is a corporate video?
In a simple way, we can say a corporate communication film is a production of the video by corporate, companies, Industries or organization. Like other videos, corporate shoots have specific goals like promoting brand among internal or external clients or building trust or just providing Information. Whatsoever goal is but corporate videography always play important role in marketing strategies of any company.  They are not directly used for advertising but they are must for sale closures.  Production companies are changing with technologies hence corporate videos or Industrial shoots are not limited to only live shoot, many businesses prefer their company story videos in Animation form. Most of the corporate videos highlight business overview, so while introducing business you don’t need to show lengthy presentations or heavy brochures.  2-3 minutes engaging video communicate more effectively. That’s why all brands across the globe invest in creating an amazing corporate video. Big brands like Apple, Nestle, Caterpillar makes sure that their company story videos are created and upgraded every year.


Why Corporate Video?
For sure Videos make communication effective. Most of the time corporate videos are not made or used for advertisement. They are produced to tell a company story in an engaging way. It highlights companies’ journey and gives an overview of its history, present, and future. Other marketing videos are specific to product, services or process whereas corporate videos revel people behind the company, giving it a human touch. It talks about people who run the company and their values, beliefs, their culture, their dreams. Customers today like to have that human touch or emotion while buying the product. While television and radio commercials are limited to 30 and 60-second spots, your corporate video is not subject to those limitations. Although you can make your video production as long as you like, it works best online if it’s less than five minutes. Corporate video production can be very creative and engaging as it does not have to be high-pressure advertising. If your video is fun and engaging then by using Youtube or other social networking platforms you can rank your video high. Ultimately giving you more visitors to your website and helping you with brand awareness.   One of the best reasons to engage in corporate video production is that it can be shared with your followers on social media. Social media is for business too. If video marketing is strong enough, it can lead to comments and discussions about your business. When people share your videos through social media, it’s like free advertising–you’re getting your customers to do your marketing for you!
These days, many consumers base purchases on recommendations from friends, which is why online reviews have become so influential to sales. Good corporate videos help business to attract new talent. As it talks about companies’ culture and its facilities young talent likes to work for them. They are cost-effective as the business can use it for multiple things like promotion, education, branding or just brand awareness.

We are a video production company while making corporate videos we study our clients and their customers thoroughly. As their target audience, Purpose of video, the platform where a video will be showcased and many more hence are corporate videos are unique and up to the target. We are a video production company with expertise in all kind of videos like live shoot and animated videos. Hence, you can make corporate or promotional videos under one roof. We have been producing videos from last one decade. We are online video production house, means you can be at any part of the globe you just need to contact us and share your requirement and we make sure you get creative and engaging brand video within no time.

Tuesday, 8 January 2019

10 Way For Picking Great Infographic Ideas

Why Aren’t People Looking at YOUR Infographics?

We live in an extremely different world where we are bombarded by thousands of messages and posts of animation videos and some with great infographics every day on social media, emails, TV, and other digital platforms you’re hooked up to, thus it is nearly impossible for end users to “filter” for original content and a “not optimized” post, which is here an infographic video, gets lose and unnoticed.

Wonder how to fix that? try asking your audience directly.

A surefire way to get people to care about your infographic video is to pick a topic that solves a burning problem.
Meaning you have to know your audience and their problems to create not only the best infographics but the one that goes viral, Again, this is rather obvious but very few people take the time to find out what their audience’s actual problems are.
as someone who’s a creator of motion graphics and infographics video, AKA animator, who is targeting for small organisations should be aware of the existing circumstances and should be prepared with infographic designs that solve the purpose for them. be it fighting competition in a rising market, or fighting the battle against price hike.

Challenges to expect when creating  great infographics

A lot of us are afraid of upsetting our audience with unique and unlikely infographic designs that are actually amazing. We tend to think we have to provide our audience with niche content which they feel is gonna run smooth, and as a result, we come up with these safe and boring infographic examples that no one cares about.

Change the Perspective

There is always a traditional way of framing an infographic design or narrative about an idea but you can make it so much more interesting by changing or reframing the perspective, sometimes, you might wonder at the end how a change in perspective can evolve the context. All it takes is a bit of creative thinking.
All it takes is a bit of creative thinking.

Find Origin Stories

For every topic, there is an origin story of how that
infographic design came to be.

Think about it as the origin stories of superheroes, the origin stories of a field of interest, industry, company or influential person often make for a great infographic

Find Extreme

Another way of choosing a good topic is to look for the extremes.

These are the outliers in your field of interest ie;  infographic design ideas. In “statistics” outliers are often “cleaned” or removed because their influence on the rest of the infographic design might skew the analysis.

But these outliers are often interesting. For example, a study of how people use company infographic in offices found that the number of times people use company infographic spans between a few times (daily reporting and meetings) and a lot more times (presentations).

Find Niches and Subcultures

Another way of finding angles of interest for topics for creating great infographics that are popular and “noisy” is to look for a niche or subculture within that broader topic.
Finding a niche is a strategy that businesses use when they are trying to enter a new market. The same approach can be applied to infographic design ideas for content marketing.

immediate Field of view

One of the surest ways of turning your audience away from an infographic video is to talk only about yourself and your product. And no matter how you spin it, it will probably sound either sales-y or arrogant.
It’s better to keep your  infographic topics specific to your industry or field

Mash-Up Two or More Infographic Ideas

This approach is as straightforward as it sounds–you take two seemingly unrelated topics and mash them up. The resulting topic is usually something viewed with a fresh perspective.
For example, when the new Star Wars movie was about to be released two years ago, we decided to create an infographic for the general public.
But we did not want to jump on the bandwagon and create yet another typical Star Wars infographic covering movie statistics, box office comparisons, or character features.

Search For best

We can always use the google search or any other search options that are great for creating infographic design, so why not search for trending and latest updates because, obviously, the pace at which things are changing we should be in a loop. shouldn't we?
And there are lots of good and great infographics out there that might be perfect for your demand and no one else’s. taking a wild look out is totally worth it.

Lastly, Go for pro Things.

Infographics and it’s a long-lasting impact is an investment that comes with good returns sooner than any other, so compromising with standards is the last thing you would want.

Source :- http://atellier.in/2018/11/30/10-way-for-picking-great-infographic-ideas/

Monday, 3 July 2017

15 Animated Explainer Videos That Are Amazing

15 Animated Explainer Videos That Are Amazing 
Atellier Studios LLP , believes that every business of any size should have a custom made Explainer Video Production to explain their services and product.  online video is seeing explosive growth. Explainer Video Production have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. We craft every video based on your target audience and their requirements. So you have more conversion rate, it explains your product better way and boost your company sale.
These explainer videos explain whole ideas of business or services in few seconds. It differentiate yourself from competition and stand out, much needed in today’s competitive world.With its designs and animations it engage your prospect in better way. And it’s always a fun to watch these kind of videos.

Explainer videos attract  more traffic online. You can easily share these videos on social networking platform or your website. Explainer videos Help Your Audience Retain Information. The average person retains only 10 percent of what they hear, but 50 percent of what they see. What does this mean for your business? Word-of-mouth continues to be the main way that businesses gains customers. If the customer likes your product, they’ll share your video. you will end up with more viewers and ultimately more sales.

PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However a  well crafted and customized explainer video for your business can catch attention of your customers immediately be it in meetings  exhibitions or on internet.

People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video

Here are remaining videos 

Wednesday, 7 June 2017

We Are Smart & Creative Studio

We Are Smart & Creative Studio

We understand your business need of effective and faster communication; hence our team studies your business, its environment and clients thoroughly so your infographic video can communicate in better way with your clients.

*It's easy to create your infographic video with us from anywhere in the world. Just Write us on below details.  

*Let's impress the clients with Infographic / Motion Video.

*Our expertise is in high end VFX, Rotoscopy, Inc & Paint and Mach     moving.

*We have handful experience of working in 3D animation, info-graphics   aka motion graphics videos and creative designing.

Contact us    : +91 90755 39954

Email           : ask@atellier.in
Visit us        :  www.atellier.in

ndia’s Saina Nehwal is the women’s seed for whom the draw has done the most favours because ahead are adversaries she has a good record over, beginning with second-seeded Korean Sung Ji Hyun (pictured). If good records prevail as the order of the week in the bottom draw, all the stylistically troublesome opponents for Nehwal are removed by opponents she finds manageable. On the other hand, reigning World and Olympic champion Carolina Marin receives the opposite luck and gets to be tired out by Sayaka Sato and no matter which lady becomes the victor it only helps Nozomi Okuhara’s cause in their tussle at the quarters. Going through, Okuhara has lesser odds against Nehwal for a possible semi.

Due to rejuvenation post-surgery, 27-year-old Nehwal, runner-up at the previous World Championship, is currently neither at her fullest nor worst form. Yet, she undoubtedly harbours a more intense offensive, greater reach on shuttles, and no reduction in strong will on court than during her early twenties when she was more feted and earned Olympic bronze in Beijing. In short, she would beat her younger optimum self and this accumulated wisdom, combined with an ideal draw, may well usher her all the way in the tournament despite lack of fanfare lately.